What will e commerce be like in ten years

Most individuals, particularly the younger demographic, keep their mobile devices close and handy, so they are much more accessible to marketers and advertisers. Online and digital marketing campaigns have now completely replaced previous methods of marketing to consumers, and are hinged directly to the places where people spend their time online, such as:. As eCommerce has evolved, online marketing has become seemingly limitless in its potential to reach and persuade consumers throughout their online behavior.

As advertisers attempt to capitalize on millennial shopping, more companies that sell to retailers and consumers are shaping their online store to accommodate this audience. As mixed reality — virtual reality and augmented reality — find their way into mainstream understanding, they are destined to dominate the future of eCommerce. In a partnership with Australian retailer Myer, eBay launched the first virtual reality VR department store.

Shoppers can now look through thousands of Myer products through their VR headset. The top products are viewable in 3D, the remaining 12, are available in 2D. Instead of having hand controllers, users select items using only sight. This is one of the earliest iterations of shopping through VR and augmented reality AR proves to have an even more practical use case for online shoppers.

By: Augment. The evolution of E-commerce over the last decade One of the best beauties of the internet is instant access. The world wide web has changed the way we work, the way we socialize, and the explosion of eCommerce has changed the way we shop forever. The most impactful changes that have taken place in the eCommerce realm in the last 10 years, however, include: The rise of online marketplaces The seamless shift to using mobile devices for online shopping The tremendous growth of online and digital marketing and advertising.

Who will deny the pleasure of purchasing whenever and wherever they want? Hence, with so many advantages of mobile commerce, shoppers can browse, look for and buy products easily and quickly. It's an alert for online business owners to join the m-commerce revolution following these steps:. The checkout process which causes trouble and is daunting can not bring progress to your business in m-commerce. Sending special offers and discounts to your customers can have a re-engaging effect on your inactive customers.

They may return and continue shopping from your app. With the advancement of voice technology, the picture of e-commerce changed once more. Being one of the recent trends in e-commerce, voice assistants like Amazon Echo, Google Home, and others have totally changed the way people interact with brands. Amazon has activated its voice purchasing feature still in enabling people to buy holiday items using Alexa.

Now voice commerce is on its rise and consumers vigorously adopt it. Another powerful trend in e-commerce is personalization. With the use of various recommendation engines , making relevant suggestions to online shoppers has become a matter of seconds. Since the customer expectations related to personalization increase, it tends to become an e-commerce standard soon. With more sophisticated strategies, personalization provides individualized and customer-oriented shopping experience.

Actually, recommendation engines use data from browsing behavior, demographics, buying history and other necessary dates to make personalized recommendations.

For instance, you can use it in the shopping cart section. By creating targeted cart recommendations, relevant items will appear as soon as the buyer will add some certain product to their cart. It will enhance the chances of buying that related product as well. Virtual reality opens a new era in e-commerce experience. It is a huge field of the e-commerce industry which still needs exploration.

With the use of virtual reality devices, people are able to take a closer look at the items they are interested in. The ability to look at a product from various angles at home is possible with VR technologies. It's beyond doubt that looking at a VR headset is more impressive and realistic, than looking at two-dimensional images online. Automated systems begin to replace customer service departments in the near future. With the implementation of certain keywords, the machines will identify your concerns.

By entering the details of your question on the website, you will allow it to analyze the received information. After analyzing the provided content, the website will produce an answer based on the keywords found and the way they are arranged.

Adding chatbots to your e-commerce store will increasingly change the customer service landscape. With the usage of chatbots you will;. Adding new payment options to your website will enhance customers to push the transaction and make the checkout process easier and competitive. A website that lacks payment channels relevant to various choices, will not increase purchases and customer satisfaction.

People using Paypal would give priority to the online store which uses it, and other customers who are inclined to use Google Pay or Samsung Pay would definitely want to see these payment methods available at your store.

Furthermore, with the advancement of cryptocurrency, the variety of payment options enlarges, opening new paying opportunities for customers. Therefore, you have to use new payment options according to your customers' demands to stay competitive and keep customers engaged. There are now algorithms in place which have been collecting data about your behaviors, and they probably know more about your tastes than your closest friends and family do. This enables companies to ensure that their marketing campaigns are consistently optimized.

Across the web, people seem to be fatiguing from knowing that algorithms are messaging them rather than real people, and are now craving personalization in their shopping experiences.

Research backs this sentiment, with 41 percent of buyers claiming to have already switched from companies that they like due to poor personalization. You buy a blender from an ecommerce company. The next week you receive an email from that same company. Here are some more blenders to look at. Humans would know not to send us that email — all it leaves us with is a feeling of an impersonal shopping experience. This is exactly why an integral part of the future of ecommerce will revolve around businesses and entrepreneurs finding ways to build direct relationships with their customers.

Adding personalization into your marketing campaigns is an easy way to start building those relationships. This is just scratching the surface. Both the in-house and online customer experience is so important to the success of your business. Hiring amazing sales assistants in-house who can guide your customers through the sale process can alleviate any stress customers may feel. Optimizing your sales process online to take into account what a customer would expect is super important for your ecommerce store.

This means potentially user testing your sales process, or your checkout flow with actual people, to identify pain points that customers may have. This activity is improving the customer experience, or CX , of your business.

Recently this discipline has grown in popularity making it a big ecommerce trend for Leading on from our previous ecommerce trend is the use of AI and chatbots to help customers achieve their goals when they are on your site. AI and chatbots have really taken off in the last five years but the technological advances mean that this trend will continue into the future.

With each passing year AI is being adapted to another discipline or department in a business. If you have a Shopify store check out some of their AI apps which can help your business today.

One of the biggest disadvantages of ecommerce is the fact that customers cannot try out the product before they buy it, like in a brick and mortar store. Unfortunately, with ecommerce, this experience is nearly lost but technology is always one step ahead. With augmented reality technology you can create immersive shopping experiences, where shoppers can engage with products before they buy them. For example Shopify AR allows brands to show customers their products in natural environments before buying them to ensure that the product is fit for the purpose intended.

This helps customers make great decisions quickly when it comes to choosing a brand to buy from. Interactive products through AR or VR is new but it is quickly being adapted within ecommerce brands to help customers choose the right product.

If you are considering what ecommerce trend to be a part of, this is a good place to start. When considering where to buy a product, particularly more expensive products, customers tend to do research online.

Even if they end up buying a product in-store, shoppers are more inclined to do research online beforehand. A V12 study stated that 81 percent of shoppers conduct online research before buying. This is a huge figure, showing the importance of making sure that you are being found on Social Media, on Google Search, and anywhere else that your customers may be. Why is it important to be in all these places?

Because if your customers are researching a product and you give them all the right information, at the right time, they may choose to buy from you, instead of in-store. Understanding your target audience and how they buy products can help you build trust with them, and grow your customer base.

Other statistics that show an increasing ecommerce trend towards smart shoppers include:. The future of ecommerce is undoubtedly going to be full of exciting changes and innovations for both businesses and buyers. So, what do you think? Do you have any predictions for the future of ecommerce in and beyond?

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