What should a sponsorship proposal include

Traffic A sponsor will want to know how many people will be attending your event. Cost and Benefits Break down a simple analysis of what your sponsors will pay or provide and how their sponsorship will benefit them. Sample Activations When reaching out to a prospect, present a menu of options that will help achieve them achieve business goals through the partnership.

When researching, attempt to find answers to the following questions: What perceptions are they trying to change about their brand? What behaviors are they trying to encourage or diminish? Do they stand for something or do they stand against something? What markets are they trying to influence or get in front of?

Economic recovery is in full swing, which means budgets are back, baby. Subscribe to the Winmo blog to receive actionable insights you can use now. Direct-to-consumer companies from Allbirds to Winc have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like The NFL expanded their regular-season schedule from 16 to 17 games this Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving success.

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We also use third-party cookies that help us analyze and understand how you use this website. Thinking about adding interactive technology, like a social media wall, to your event?

Offset your costs by offering it as a sponsored activation. Charging lounge. When attendees are low on battery and want to kick up their feet for a few minutes, a sponsored charging station will be a welcoming and appreciated destination for attendees.

Happy hours. After-hours events present a great sponsorship opportunity. Sign-on a happy hour, dinner, or celebration sponsors to cover the cost of ancillary events. Coffee breaks. Branded coffee or snack stations can bring your sponsors and attendees closer throughout the day. Enable your sponsors to spark conversation and energize attendees.

Morning yoga. Invite attendees to start the day off with a clear mind with the help of your yoga class sponsor. Yoga, a morning walk, or other wellness activities can encourage a healthy, happy atmosphere. In addition to the contracted items, there are bonus benefits for sponsoring an event. When building a proposal, you may also want to make note of the qualitative benefits your sponsors will see.

While you may not have a quantifiable number for these, make note of them! An important aspect of this proposal is to illustrate how businesses will benefit from involvement — and what better way than to provide concrete evidence? Include a collage of past sponsors! Logos go a long way in providing social proof and credibility.

You should get in the habit of conducting sponsor surveys following each event. The information in your surveys can work to improve your next event and can be powerful in attracting sponsors. Share those figures with prospective sponsors to demonstrate value.

Utilize your survey data in your proposal. Point out strong numbers that support your goals. For example, you can turn sponsor survey data into compelling statistics:. Did your survey ask for additional feedback? If not, you may want to circle back and talk with a couple of your past sponsors to gather usable quotes.

Featuring sponsors who speak to their experience, in their own words, tells an authentic story. We treat our sponsors well. Overall, SF Marketing Week is a joy to attend as a sponsor! You can see that the second quote, which came directly from a sponsor, has a stronger message than the first. Let your track record of working with other businesses or demonstrated client work shine through. Woohoo, you created a killer sponsorship proposal using these elements and signed sponsors!

What next? A strong proposal needs a clear call to action or actionable next steps. The last thing you want to do is to build excitement just for a prospective sponsor to lose interest. Clearly lay out the next steps. This step is vital, so much so that I wrote an article that goes through the process in detail — 5 steps to finding that perfect sponsor. Next, take action to contact the person who can say yes to your sponsorship proposal.

Lots of people can say no, and only a very few can say yes. Listed below are some of the techniques you can use to reach the right person, ordered by effectiveness and how well you already know the sponsor. Cold calling is the least effective method to contact a sponsor, but it also requires the least investment on your part.

The aim is to develop some rapport with the sponsor to shift from the cold call to a position where they will discuss their objectives. Obviously, this option is more expensive than cold calling alone. So limit your lumpy mail to say your top 10 hot sponsorship prospects. Make sure you follow up with a call a few days later. The next cab off the rank is sponsorship websites, including Sponsorship Pitch. These websites facilitate the connection between sponsors and sponsorship seekers. You can also approach sponsors directly with a proposal suited to their documented marketing objectives.

These systems also double as research tools and effective ways to help build your brand online through social networking with sponsorship professionals and brand managers. Good old-fashioned networking. Networking, in this instance, is all about making direct connections with your prospective sponsors.

This comes about from natural networking and building relationships based on trust and mutual interests. Think about all the things you enjoy doing and where you can meet with these facilitators and leaders.

Word of mouth referrals are by far the most effective but are also the most time-consuming. So, choose activities you enjoy and build natural relationships with people, and as a side-effect, you may get your foot in the door with a major sponsor. The Perfect Sponsorship Pitch — your complete guide to making successful connections with sponsors.

Thank you for your guidance in the guide. Click in the image below to get your copy today. This process will be longer or shorter based on how you connected with the sponsor initially, longer from a cold call, and shorter by a word-of-mouth referral. This is the point where a majority of sponsorship proposals fail. Too often, sponsorship seekers prepare a proposal without working directly with the sponsor to determine their objectives.

How can you possibly know what they want or need without ever asking? Once you know what these objectives are, you can:.